Deciding to commit to any paid software is a challenge for most companies. You can only do so much research, there is a limited amount of time for a free trial, and a lot of room for regret. Looking for a Customer Relationship Management (CRM) system is no different, especially because it is a platform that you will spend A LOT of time in since it stores your data and connects to many other tools.
Luckily, the core tools of HubSpot’s CRM are free, forever.
This sounds too good to be true, so in this blog we will cover HubSpot’s CRM Pricing in case you need to upgrade from the free plan or if you have larger or more complex needs.
HubSpot CRM Pricing
The main thing to understand about HubSpot’s CRM is that all database-related CRM tools are free with certain limitations. To increase the capacity of certain tools, you will need to upgrade to the Marketing Hub, Sales Hub, Service Hub, or a combination of them.
Here are all the CRM tools available in HubSpot for free:
- Contact management
- Contact website activity
- Companies
- Deals
- Tasks & activities
- Company insights
- Gmail and Outlook integration
- HubSpot Connect integrations
- Custom support form fields
- Prospects
- Ticketing
- Forms
- Ad management
- Conversations inbox
- Reporting dashboard
- Email tracking & notifications
- Email templates
- Canned snippets
- Documents
- Calling
- Meeting scheduling
- Messenger integration
- Custom properties
Next we’ll dive into what you get when you upgrade your HubSpot account to different Hubs. We’ll keep listing the relevant free features and we’ll also list the paid features included in plans such as Marketing Hub Starter, Marketing Hub Professional, and Marketing Hub Enterprise, for example.
CRM Tool Upgrades You Get When You Purchase Marketing Hub
*Get the list of all Marketing tools.
Email Marketing
- Free: 2000 email sends per calendar month, with HubSpot branding.
- Starter: 5X contact tier email send limit per calendar month.
- Professional: 10X contact tier email send limit per calendar month. Includes smart content, design manager, blog/RSS email, A/B test emails, and time zone sending.
- Enterprise: 10X contact tier email send limit per calendar month. Includes everything in Professional, plus multiple CAN-SPAM footers and send frequency caps.
Ad Management
- Free: Limited to two connected accounts across any supported network, with up to $1k spend limit for 30 days. Website audience creation only.
- Starter: Includes all available ad types. Limited to two connected accounts across any supported network, with up to $1k spend limit for 30 days. Advanced website audiences, Facebook Lookalike Audiences, and two contact list audiences, synced daily.
- Professional: Includes all available ad types, with up to a $10K spend limit per 30 days. Advanced website audiences, Facebook Lookalike Audiences, and up to 5 contact list audiences, synced daily.
- Enterprise: Includes all available ad types, with up to a $30K spend limit per 30 days. Advanced website audiences, Facebook Lookalike Audiences, and up 15 contact list audiences, synced daily.
Lists
- Free: Up to 5 smart lists and 25 static lists. List segmentation criteria limited to form submission data, contact property information, and marketing email activity.
- Starter: Up to 25 smart lists and 25 static lists. List segmentation criteria limited to form submission data, contact property information, and marketing email activity.
- Professional: Up to 1,000 smart lists and 1,000 static lists.
- Enterprise: Up to 1,500 smart lists and 1,500 static lists.
Conversation Inbox
- Free: Limited to 1 inbox.
- Starter: Limited to 1 inbox.
- Professional: Up to 100 inboxes.
- Enterprise: Up to 100 inboxes.
Conversational Bots
- Free: Limited to ticket creation, lead qualification, and meeting booking bots, with no custom branching logic.
- Starter: Limited to ticket creation, lead qualification, and meeting booking bots, with no custom branching logic.
- Professional: Includes ticket creation, lead qualification, meeting booking bots, custom branching logic, and advanced targeting.
- Enterprise: Includes ticket creation, support, lead qualification, and meeting booking bots, plus custom branching logic, programmable bots, webhooks, and advanced targeting.
Reporting Dashboards
- Free and Starter: 3 dashboards, 10 reports per dashboard.
- Professional: 5 dashboards, 10 reports per dashboard.
- Enterprise: 2 standard marketing dashboards, plus up to 25 additional custom dashboards, 20 reports per dashboard.
Custom Properties
- Free: 10 custom properties.
- Starter: 1,000 custom properties.
- Professional: 1,000 custom properties.
- Enterprise: 1,000 custom properties
All Marketing Hub Prices
- Marketing Hub Starter Pricing: starts at $50/month
- Marketing Hub Pro Pricing: starts at $800/month
- Marketing Hub Enterprise Pricing: starts at $3,200/month
CRM Tool Upgrades You Get When You Purchase Sales Hub
*Get the list of All Sales tools.
Conversations Inbox
- Free: Limited to 1 inbox.
- Starter: Limited to 1 inbox.
- Professional: Up to 100 inboxes.
- Enterprise: Up to 100 inboxes.
Calling
- Free: Up to 15 minutes of calling per user per month. Not supported in all countries.
- Starter: Up to 8 hours of calling per user per month. Not supported in all countries.
- Professional: Up to 16 hours of calling per user per month. Not supported in all countries.
- Enterprise: Up to 33 hours of calling per user per month. Not supported in all countries.
Email Tracking and Notifications
- Free: Limited to 200 notifications per month.
- Starter: Unlimited email open and click notifications.
- Professional: Unlimited email open and click notifications.
- Enterprise: Unlimited email open and click notifications.
Email Templates
- Free: Up to 5 email templates per account. Able to view and use only the first five templates that were created.
- Starter: Up to 1,000 email templates per account.
- Professional: Up to 1,000 email templates per account.
- Enterprise: Up to 1,000 email templates per account.
Watch the video below to see how Sequences, an upgraded Sales tool, can help you automate your Sales Conversations
Canned Snippets
- Free: Up to 5 snippets per account.
- Starter: Up to 1,000 snippets per account.
- Professional: Up to 1,000 snippets per account
- Enterprise: Up to 1,000 snippets per account.
Documents
- Free: Up to 5 documents per account.
- Starter: Up to 1,000 documents per account.
- Professional: Up to 1,000 documents per account.
- Enterprise: Up to 1,000 documents per account.
Meeting Scheduling
- Free: 1 personal meetings link.
- Starter, Professional, and Enterprise: 1,000 personal & team meetings links.
Reporting Dashboard
- Free and Starter: 3 dashboards, 10 reports per dashboard.
- Professional: 5 dashboards, 10 reports per dashboard.
- Enterprise: 25 dashboards, 20 reports per dashboard.
Deal Pipeline
- Free: 1 deal pipeline per account
- Starter: 2 deal pipelines per account
- Professional: Up to 15 deal pipelines per account.
- Enterprise: Up to 50 deal pipelines per account
Custom Properties
- Free: 10 custom properties.
- Starter: 1,000 custom properties.
- Professional: 1,000 custom properties.
- Enterprise: 1,000 custom properties.
All Sales Hub Prices
- Sales Hub Starter: starts at $50/month
- Sales Hub Professional: starts at $500/month
- Sales Hub Enterprise: starts at $1,200/month
CRM Tool Upgrades You Get When You Purchase Service Hub
*Get the list of all Service tools.
Conversations Inbox
- Free: Limited to 1 inbox.
- Starter: Limited to 1 inbox.
- Professional: Up to 100 inboxes.
- Enterprise: Up to 100 inboxes.
Calling
- Free: Up to 15 minutes of calling per user per month. Not supported in all countries.
- Starter: Up to 8 hours of calling per user per month. Not supported in all countries.
- Professional: Up to 16 hours of calling per user per month. Not supported in all countries.
- Enterprise: Up to 33 hours of calling per user per month. Not supported in all countries.
Canned Snippets
- Free: Up to 5 snippets per account.
- Starter: Up to 1,000 snippets per account.
- Professional: Up to 1,000 snippets per account
- Enterprise: Up to 1,000 snippets per account.
Email Templates
- Free: Up to 5 email templates per account. Able to view and use only the first five templates that were created.
- Starter: Up to 1,000 email templates per account.
- Professional: Up to 1,000 email templates per account.
- Enterprise: Up to 1,000 email templates per account.
Meeting scheduling
- Free: 1 personal meetings link.
- Starter, Professional, and Enterprise: 1,000 personal & team meetings links.
Tickets closed reports
- Free: 1 dashboard with 10 reports (out-of-the-box reports).
- Starter: 1 dashboard with 10 reports (out-of-the-box reports).
- Professional: 2 dashboards, including 10 reports per dashboard (custom or out-of-the-box reports).
- Enterprise: 26 dashboards, including 10 reports per dashboard (custom or out-of-the-box reports).
Rep productivity reports
- Free: 1 dashboard with 10 reports (out-of-the-box reports).
- Starter: 1 dashboard with 10 reports (out-of-the-box reports).
- Professional: 2 dashboards, including 10 reports per dashboard (custom or out-of-the-box reports).
- Enterprise: 26 dashboards, including 10 reports per dashboard (custom or out-of-the-box reports).
Time-to-close reports
- Free: 1 dashboard with 10 reports (out-of-the-box reports).
- Starter: 1 dashboard with 10 reports (out-of-the-box reports).
- Professional: 2 dashboards, including 10 reports per dashboard (custom or out-of-the-box reports).
- Enterprise: 26 dashboards, including 10 reports per dashboard (custom or out-of-the-box reports).
Reporting dashboards
- Free and Starter: 3 dashboards, 10 reports per dashboard.
- Professional: 5 dashboards, 10 reports per dashboard.
- Enterprise: 25 dashboards, 20 reports per dashboard.
Email tracking and notifications
- Free: Limited to 200 notifications per month.
- Starter: Unlimited email open and click notifications.
- Professional: Unlimited email open and click notifications.
- Enterprise: Unlimited email open and click notifications.
Documents
- Free: Up to 5 documents per account.
- Starter: Up to 1,000 documents per account.
- Professional: Up to 1,000 documents per account.
- Enterprise: Up to 1,000 documents per account.
Messenger integration
- Free: Automatically capture contact information, have two-way communications with your audience, create chatbots, and report on chat volume through Facebook Messenger.
- Starter: Includes the ability to book meetings using bots and team meeting links.
- Professional: Includes the ability to automatically connect chat visitors to the right people on your team, use advanced Messenger bot branching, and pull advanced reporting.
- Enterprise: Includes the ability to use code snippets for custom Messenger bot actions.
Custom properties
- Free: 10 custom properties.
- Starter: 1,000 custom properties.
- Professional: 1,000 custom properties.
- Enterprise: 1,000 custom properties.
All Service Hub Prices
- Service Hub Starter: starts at $40/month
- Service Hub Professional: starts at $320/month
- Service Hub Enterprise: starts at $1,200/month
Why HubSpot’s CRM is the Best Deal
Having access to ALL HubSpot’s CRM tools for free, forever, is better than any limited-time free trial.
You can spend time learning how the platform works before you commit to spending any money on upgrades, and you can run your business in the meantime. If any part of your processes require an upgrade to a paid tool, you have a variety of price options to fulfill this specific need.
Conclusion
Are you ready to get started with HubSpot CRM? Great!
- Set up your free account.
- Read our 'Getting Started' post that guides you through the beginning steps.
If you found this article helpful, you may also enjoy:
- Learn How to Remove Duplicates in HubSpot
- How to Get Started with HubSpot’s CRM System
- What is HubSpot's CRM?
- How to Use the HubSpot CRM Like a Pro
- Want Better Results? Organize Your CRM System
- Why HubSpot's Customer Relationship Management is the Best
*If you want to have a quick chat with a HubSpot CRM expert, feel free to book a call below.
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