Learn Why Marketers Love HubSpot's Improved CMS Hub

Since COVID-19 forced a quarter of the world’s population to stay home, Forbes discusses how total internet usage has grown between 50% and 70%, with streaming increasing around 12%.

With millions of people online for business, entertainment, and shopping...is your company's website fast, secure and ranking high on SERPs?

In this HubSpot CMS Hub series, we will review how marketers, developers, and IT teams can benefit with the platform's improved Professional features and it's all new Enterprise tier!

Are you ready? This week, we start with marketers.

Introducing the New and Improved HubSpot CMS Hub

Watch this short video below to see how HubSpot has made marketer's lives easier when having to manage and edit websites with their new and improved CMS Hub.

Top 6 HubSpot CMS Hub Tools for Marketers

SEO recommendations
Website themes
Multi-language content creation
Drag-and-drop editor
Adaptive testing
Contact attribution reporting

Marketers...were talking to you.

Your content management system (CMS) is the heart and soul of your digital marketing efforts.

What we want to know is: How easily are you able to create and manage website pages that are personalized for visitors, optimized for devices and produce conversions?

Previously, this type of website management required you to rely on heavily on developers, often slowing projects down and negatively affecting performance.

But not anymore. Now you can:

Maintain and manage a website without frustration;
Reduce restrictions with a more flexible AND accessible content creation experience; and
Take advantage of HubSpot's all-in-one platform that helps grow traffic and generate leads.

HubSpot CRM + HubSpot Marketing + HubSpot CMS is your business growth dream team.

Below we've highlighted the top 6 CMS Hub features that you need to learn to love.

1) SEO - Search Engine Optimization

95% of people only look at page 1 of Google, so you NEED to start ranking on this page for various terms related to your business. You can do this in HubSpot by heading over to Marketing > Planning & Strategy > SEO.

Here you will find two tabs... recommendations and topics.

Recommendations: the recommendations tool automatically scans your domain and provides tips you can do to increase your chances of Google ranking you higher.
Topics: the topics tool helps you visually build topic clusters for your content by internally linking pillar pages and related content such as blog posts. This then creates a web of authority for Google to crawl, which confirms you are an expert on that topic and increases your rankings.

For more detailed information on these features, check out this article 'How to Optimze Pages for SEO.

2) Website Themes

A feature of HubSpot's CMS Hub that can save you a TON of time and money is pre-built website themes!

A theme is a group of styles and templates that can be applied to pages and blogs in a CMS Hub account. With that said, if for some reason you want a custom website or features, a developer can still do this using HubSpot's reference documentation for designers.

Website themes can be found in HubSpot's Asset Marketplace, and give you the ease of being ready to go, or the option to customize as much or as little as you want. Anyone can now build and maintain an impressive website without worrying about having coding or design knowledge.

Assets within a theme include:

Templates
Modules
Images
Global Content

If you want to jump straight in, these articles will sort you out pronto:

3) Multi-Language Content Creation

There's never been a better time to hop on board to global marketing!

Multi-language content creation allows you to easily create and manage multiple language domains, optimize for SEO and give users the option to toggle between languages.

This is essential for companies with:

Global offices
Selling products globally
Selling services globally

To do this in HubSpot, go to Website/ Landing Pages > Hover Over Page Your Want To Translate > More. Here you will have 2 options:

Create a multi-language variation
Add to multi-language group

For more details about this feature, check out 'How To Manage Multi-Language Content With HubSpot.'

4) Drag-and-Drop Editor

This is one of our favorite features.

Are you a marketer that needs to update and create pages on your website without a developer's help?

Forget trying to learn HTML or CSS because HubSpot's drag-and drop editor lets you do this with ease.

Pair this with a theme, like we mentioned above, and you're on your way to create and manage well designed, fully optimized website pages, landing pages and blog posts on your own!

*Drag and drop editing is available in pages created with a starter template or a coded template that includes a drag and drop area.

5) Adaptive Testing

Are you effectively driving traffic to your website? Do you know if your campaigns are working?

No more excuses!

Small changes here and there on your website can make a HUGE difference...and with adaptive testing, you can continuously optimize your website and generate more leads from visitors.

This is done by HubSpot running an experiment that uses machine learning technology to use multiple variations of a page and distribute traffic automatically to the best one.

*Test up to five variations of a page and overtime the best performing option will be shown to website visitors more often.

To do this in HubSpot, head over to:

Marketing > Website > Landing Pages or Website Pages
- Hover over an existing page with and click Edit
  - In the upper left, click test Run a test

To learn more about Adaptive Testing, check out 'A/B Testing is Dead, Adaptive Testing is What's Next.'

6) Contact Attribution Reporting

Again, how do you know if what you are doing is working if you are not analyzing reports on a weekly and monthly basis?!

Set up contact attribution reporting to determine your website's performance and optimize your strategy by seeing which content types, sources, and campaigns are getting you the most leads.

It's basically a set of rules for assigning credit to the various touch points in the conversion path. This is SUPER important.

This is how you determine the EXACT marketing effort that lead to a conversion.

To create this report, go to:

Reports
- Reports
  - Create Custom Report
    - Attribution
      - Contacts

The 'Visualization' tab customizes the report for chart types, metrics, attribution object and model, and then you're ready to run your report.

For more info on this type of reporting check out, 'Demystifying The Contacts Attribution Report In HubSpot.'

Conclusion

That wraps up our post on why marketers are going nuts for HubSpot's new and improved CMS Hub tools.

If you found this article helpful, check out some of our previous HubSpot CMS blogs below, and check out our next post about why developers are digging the platform as well.

*PLEASE note there have been updates to the CMS Hub since some of these blogs below were written. We will be updating them all soon.

If you are a HubSpot user and want to master the platform, feel free to contact us with any questions and book a Free Chat with one of our HubSpot experts.