HubSpot Agency Pricing: What You Need to Learn

Are sales stagnant? Is your marketing not getting done? Did you buy HubSpot and now wish you were getting more value out of this robust business growth platform?

If you answered yes to one or more of these questions, it's time to chat to a HubSpot partner agency.

In this blog, we discuss how hiring an external marketing team can benefit your business and review what HubSpot agency pricing is all about.

What do HubSpot Agencies do?

For companies using HubSpot, working with a HubSpot partner agency is an effective method of ensuring you are implementing best practices and have a partner in your corner to build processes that support your business.

HubSpot’s official agency partners are required to pass a series of certification programs and must use the platform for their own business. Acceptance into the 'Solution Partner Program' is selective and they are further tiered into the following categories:

• Partner
• Gold
• Platinum
• Diamond
• Elite

Part of the agency's job is staying up-to-date with HubSpot’s features, functionality, and best practices. This is because the platform's capabilities touch almost every aspect of an individual business, so the opportunities to add value are endless.

Here are some common services offered by HubSpot partner agencies:

• HubSpot onboarding and implementation
• Lifecycle stage mapping
• Lead scoring
• Properties cleanup
• Database management
• HubSpot training for your team
• HubSpot website development
• HubSpot on-going support hours
• Buyer persona developments
• Content strategy workshops
• Lead management workshops
• Keyword research
• SEO strategy and implementation
• Reporting and analytics
• Sales support
• Customer service support
• Social media management
• Email marketing support

How much do HubSpot Partner Agencies cost?

Most HubSpot partner agencies work on either a project basis or monthly retainers.

For projects, there is usually a minimum package of hours (20-40), at a rate of $150-$250 per hour.

A monthly retainer is a monthly fee you pay to the agency for an ongoing engagement. The size, scope, and price of a monthly retainer depends on the amount of work a client needs each month. We typically see the cost of monthly retainers ranging from $2,500 to $11,000 per month.

As a business owner, the first thing you need to decide is the amount of work you want/ need done on a month-to-month basis, this will determine if you are looking for a project or retainer engagement. Next you'll want to determine if you have a detailed scope or if you need help creating one.

Projects With and Without Scopes

If you have a specific project in mind and a confirmed start and end date, your engagement might be on the lower end of the pricing/ hourly spectrum.

In this scenario, you'll want to develop a detailed scope of work (what you would like accomplished). If you don’t have a detailed scope, you can work with an agency to develop one by purchasing hours for strategy.

Retainers

If you are a more mature organization, you may have come to the realization that you need ongoing HubSpot help or a monthly retainer.

In order to scope this out, you will need to consider what aspects you need HubSpot support in, so that you can match your weaknesses with an agency that has complementary strengths.

Return on Investment

When you spend money on hiring a HubSpot agency, you expect a return on your investment. With that said, remember that the value that agencies bring are not just in the bottom line increase of direct revenue.

For example, a HubSpot agency focused on 'RevOps' (revenue operations) is hired to do more of the backend, operational tasks in the platform, so that your internal marketing and sales teams can focus on outreach, demand generation, advertising, content, promotions, and more.

In this case, the return on investment offered by a 'RevOps' agency is indirect.

The expertise of the agency really enables revenue by freeing up time and resources for the internal team to focus on other types of revenue generation strategies and campaigns.

Finding the Right Fit

At the end of the day, pricing should not be the determining factor when deciding on a HubSpot agency.

The strengths, weaknesses, styles, and ability of HubSpot partners are as varied as the people that work in them.The most important thing is to find the right fit, so you can have a partner that will support and fill your HubSpot gaps.

To choose correctly, you will need a carefully considered understanding of what precisely your needs are and ask yourself questions like:

• Where do our HubSpot gaps lie?
• Are we finding it difficult to segment relevant customer audiences to contact?
• Are we lost in workflows?
• Do we have a ton of marketing ideas, but no processes or structure to implement them?

HubSpot partner agencies are uniquely positioned to help drive your revenue operations machine (i.e. HubSpot), it's just a matter of finding the right one.