Did you know that 75% of people will never scroll past the first page when searching for something on Google?
If you are ready to increase your website traffic, leads and ultimately conversions and sales, then you need to rank on page 1.
In this blog, learn 3 HubSpot SEO marketing tips that will help you climb to the top of SERPs (search engine result pages).
3 Hubspot SEO Marketing Tips
The key to SEO marketing is figuring out how Google finds, analyzes and ranks your content. By improving the 3 factors below, you will be well on your way to accomplishing this.
- Discovery
- Relevance
- Authority
Discovery
At this stage, Google bots are 'discovering' your blog, landing pages, website pages and even PDFs by crawling or finding them.
But do you know how this actually happens?
When you create a website and content, Google states that they don't require you to take any special steps to appear in search results, but you can help them find new or changed pages faster by:
- Submitting a Sitemap on Google Search Console
- Structuring your webpages and content to help users find results relevant to their search. This can be done for various types of content from articles, to books to courses.
By taking the time to assist Google in locating your website or content faster, you will start to see an improvement in your SEO marketing efforts.
Relevance
Once a Google bot has found your page, it decides how relevant it is to certain search queries by indexing it based on your keywords and topics.
The first step to determining which topics and keywords to rank for... is to do research.
Keyword research is how you find specific search terms that people are typing into Google. Once you know what these words are, you can then analyze the results to confirm which ones you are going to create topic clusters around for your content strategy and campaigns.
"The operative term here is topics—by researching keywords that are getting a high volume of searches per month, you can identify and sort your content into topics that you want to create content on. Then, you can use these topics to dictate which keywords you look for and target. By researching keywords for their popularity, search volume, and general intent, you can tackle the questions that the most people in your audience want answers to."
—Rachel Leist, HubSpot
Once you have your topics and keywords, you can get your SEO marketing engine fired up and start building your first topic cluster and content campaign.
To do this, you will create a Pillar Page, which is a website page that will be an overview of a broad topic you want your campaign to be centered around.
Next, you'll want to come up with various, niche subtopic blogs or other relevant content formats to link the Pillar Page to and from.
Authority
Finally, Google bots ranks your content based on your website's SEO authority.
This means building credibility through backlinks to your website from other popular, trusted websites and sources.
If you have just built your first website, or are just getting started with content marketing, you probably will not have many backlinks yet. In this situation you need to make a conscious effort to acquire them.
Developing a backlinking strategy that aligns with your content strategy is the first step to ensure you are prioritizing a certain amount of time each week to building your backlinks. Here's a recent blog from HubSpot that discusses '11 creative ways to create backlinks.'
If you are a little further along in your SEO marketing journey, you can start taking inventory of all the current backlinks you have. This will include making a list of all the websites that link to you and noting which pages on your website they are linking to.
To do this, you can use tools like:
- Google Search Console
- MOZ Link Explorer
- Neil Patel's Backlinks Tool
- Ahrefs Backlink Checker
- SEMRush Backlinks
Once you know who currently links to you, you can then start brainstorming and identifying additional websites and sources that you want backlinks from. Again, we linked to a great article from HubSpot above on creative strategies on how to approach getting back links, so refer back to that for some great ideas.
Conclusion
This concludes our discussion of HubSpot SEO marketing tips and how to increase your chances of landing on page 1 of Google.
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